Research Article
Research on Consumers' Willingness to Use Tourism Service Robots Based on SPSS Analysis
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327644, author={Jie Liu and Jinsong Chen}, title={Research on Consumers' Willingness to Use Tourism Service Robots Based on SPSS Analysis }, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={task technology fit; performance expectancy; willingness to use; tourism service robot}, doi={10.4108/eai.9-12-2022.2327644} }- Jie Liu
Jinsong Chen
Year: 2023
Research on Consumers' Willingness to Use Tourism Service Robots Based on SPSS Analysis
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327644
Abstract
In the context of the continuous development of artificial intelligence, the application of service robots in tourism is becoming increasingly common. Whether service robots can meet consumers’ personalized and diversified needs and whether consumers are willing to use them needs further exploration. Therefore, this paper starts from consumers' willingness to use tourism service robots and takes task-technology fit of tourism service robots as the entry point. Questionnaires were collected online and offline, and SPSS was used to test the reliability and validity of the data. The structural equation model was used to conduct a path analysis, Bootstrap analysis in SPSS was used to test the mediation effect. The results show that task-technology fit has a significant positive impact on consumers' intention to use travel service robots, and performance perception plays a partially mediating role.
