Study of Alibaba's Profit Model from the Perspective of Supply Chain Integration based on Information Technology and Financial Big Data analysis

Supply chain management profitability model mainly refers to enhancing the profitability of enterprises by improving the market profit margin of products, and reducing production cost and distribution cost. Taking Alibaba Group as an example, using information technology, this paper analyzes how to use information technology to integrate Alibaba's supply chain system to form an integrated supply chain management model. Then, with the help of big data technology, this paper also analyzes its profit model from aspects of the operating income, profitability and operating capacity based on financial big data in recent three years, and draws the conclusion that though Alibaba's operating income increases in recent years, the profitability and operating capacity have weakened. According to the analysis of the Alibaba’s profit model from the perspective of supply chain management, two recommendations are put forward. One is that Alibaba should distribute its staff according to the market so as to save costs and improve the level of information technology services and customer service efficiency of the enterprise. The other is that Alibaba needs to integrate supply chain management system to establish an alliance utilizing various information technologies.