Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China

Research Article

Effects of Technology Cognition and Information Acquisition on Farmers' Green Production Behavior -- A Case Study of Biopesticides Technology

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  • @INPROCEEDINGS{10.4108/eai.9-12-2022.2327621,
        author={Yixuan  Chen and Xiwen  Zhang and Jixuan  Wang},
        title={Effects of Technology Cognition and Information Acquisition on Farmers' Green Production Behavior -- A Case Study of Biopesticides Technology},
        proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China},
        publisher={EAI},
        proceedings_a={MSIEID},
        year={2023},
        month={3},
        keywords={farmer; technology perception; information acquisition; green technology; biopesticides},
        doi={10.4108/eai.9-12-2022.2327621}
    }
    
  • Yixuan Chen
    Xiwen Zhang
    Jixuan Wang
    Year: 2023
    Effects of Technology Cognition and Information Acquisition on Farmers' Green Production Behavior -- A Case Study of Biopesticides Technology
    MSIEID
    EAI
    DOI: 10.4108/eai.9-12-2022.2327621
Yixuan Chen1, Xiwen Zhang1,*, Jixuan Wang1
  • 1: Sichuan Agricultural University
*Contact email: 657409225@qq.com

Abstract

Based on the micro-survey data in rural areas of Sichuan Province, with the help of Stata15.0 software, the effects of technology cognition and information acquisition on farmers' behavior of applying biopesticide were empirically studied using the binary Logistic model. The results showed that: (1) Among the technical cognition variables, farmers' environmental cognition of biopesticides could significantly improve. The variables had a significant positive impact on farmers' behavior of applying biopesticides. For biopesticides, the cognitive variables that can increase the production cost significantly negatively affect the behavior of farmers applying biopesticides. (2) Among the information acquisition variables, whether farmers participated in the technical training of biopesticide and the variables of their satisfaction with the obtained technology had a significant positive effect on the behavior of farmers applying biopesticide. (3) Among the control variables, the number of family labor force and the highest level of family education had a significant positive effect on the behavior of farmers applying biopesticides. Based on this, some countermeasures and suggestions were put forward to enhance the production of biological pesticides applied by farmers.