Research Article
Structure-Conduct-Performance Study of China's Jewelry Industry
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327599, author={Miao Zhang and Qian Yang and Lei Yao}, title={Structure-Conduct-Performance Study of China's Jewelry Industry}, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={jewelry industry; scp paradigm; market structure; market conduct; market performance}, doi={10.4108/eai.9-12-2022.2327599} }- Miao Zhang
Qian Yang
Lei Yao
Year: 2023
Structure-Conduct-Performance Study of China's Jewelry Industry
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327599
Abstract
This paper firstly defines the scope of the Chinese jewelry industry, based on the re-search vein of the structure-conduct-performance paradigm, by measuring the market concentration and advertising cost of the Chinese jewelry industry, it is concluded that China's jewelry industry has gradually transformed into a monopolistic competi-tion market structure in the past five years. Secondly, this paper analyzes and discuss-es the market behavior of jewelry firms' pricing behavior and merger behavior. Final-ly, it analyzes the market performance of China's jewelry industry and draws conclusions.
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