Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China

Research Article

Structure-Conduct-Performance Study of China's Jewelry Industry

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  • @INPROCEEDINGS{10.4108/eai.9-12-2022.2327599,
    author={Miao  Zhang and Qian  Yang and Lei  Yao},
    title={Structure-Conduct-Performance Study of China's Jewelry Industry},
    proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China},
    publisher={EAI},
    proceedings_a={MSIEID},
    year={2023},
    month={3},
    keywords={jewelry industry; scp paradigm; market structure; market conduct; market performance},
    doi={10.4108/eai.9-12-2022.2327599}
}
  • Miao Zhang
    Qian Yang
    Lei Yao
    Year: 2023
    Structure-Conduct-Performance Study of China's Jewelry Industry
    MSIEID
    EAI
    DOI: 10.4108/eai.9-12-2022.2327599
Miao Zhang1, Qian Yang1, Lei Yao1,*
  • 1: Beijing Institute of Fashion Technology
*Contact email: sxyyl@bift.edu.cn

Abstract

This paper firstly defines the scope of the Chinese jewelry industry, based on the re-search vein of the structure-conduct-performance paradigm, by measuring the market concentration and advertising cost of the Chinese jewelry industry, it is concluded that China's jewelry industry has gradually transformed into a monopolistic competi-tion market structure in the past five years. Secondly, this paper analyzes and discuss-es the market behavior of jewelry firms' pricing behavior and merger behavior. Final-ly, it analyzes the market performance of China's jewelry industry and draws conclusions.

Keywords
jewelry industry; scp paradigm; market structure; market conduct; market performance
Published
2023-03-14
Publisher
EAI
http://dx.doi.org/10.4108/eai.9-12-2022.2327599
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