Research on innovative Internet pension products diffusion based on system dynamics

Now, a series of policies and measures have been issued to promote the development of "Internet + elderly care services", how to promote the effective diffusion of Inter-net elderly care innovative products has become urgent. According to the communica-tion theory, this paper analyzes the process of information adoption, builds a dynamic model of the diffusion process of Internet pension innovation products, uses Vensim PLE to test the flow chart model, and conducts simulation from three aspects: the convenience of Internet devices, the support of pension innovation policies, and av-erage network path length. The study found that the government should formulate policies to encourage innovation and implement relevant measures. By adopting rea-sonable government subsidy coefficient and suitable Internet equipment for aging, the elderly can be promoted to adopt innovative Internet pension products. Finally for en-terprises, they can choose nodes with short Internet paths and high network averages for large-scale promotion to improve the diffusion rate of Internet elderly care inno-vative products.