Research Article
How Are Chinese College Students ’Consumption Behaviors Affected by Online Webcasts? ——Empirical Research Based on Regression Analysis
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327578, author={Xiaoxuan Liu}, title={How Are Chinese College Students ’Consumption Behaviors Affected by Online Webcasts? ------Empirical Research Based on Regression Analysis}, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={college students online webcast consumption behavior}, doi={10.4108/eai.9-12-2022.2327578} }- Xiaoxuan Liu
Year: 2023
How Are Chinese College Students ’Consumption Behaviors Affected by Online Webcasts? ——Empirical Research Based on Regression Analysis
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327578
Abstract
In recent years, the new marketing model of online live shopping is gradually affecting the consumer life of Chinese college students. This article summarizes the literature related to online live shopping and college students' online consumption behavior. Then, using SPSS to carry out correlation analysis and regression analysis on the data, it analyzes the influence factors of the rise of webcasting on the purchase behavior of college students from an empirical point of view.
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