Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China

Research Article

Current Situation of the Tourism Industry in Queensland, Australia under the Epidemic Based on Pestel analysis

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  • @INPROCEEDINGS{10.4108/eai.9-12-2022.2327570,
        author={Zhaorui  Yang},
        title={Current Situation of the Tourism Industry in Queensland, Australia under the Epidemic Based on Pestel analysis},
        proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China},
        publisher={EAI},
        proceedings_a={MSIEID},
        year={2023},
        month={3},
        keywords={tourism industry marketing strategy marketing communication},
        doi={10.4108/eai.9-12-2022.2327570}
    }
    
  • Zhaorui Yang
    Year: 2023
    Current Situation of the Tourism Industry in Queensland, Australia under the Epidemic Based on Pestel analysis
    MSIEID
    EAI
    DOI: 10.4108/eai.9-12-2022.2327570
Zhaorui Yang1,*
  • 1: University of western Ontario
*Contact email: zyang446@uwo.ca

Abstract

COVID-19 has brought huge challenges to the tourism industry in Queensland, Australia. Tourists have fallen sharply, and tourism revenue has fallen by 73% compared to 2019. Tourism is an important part of Queensland's income. It is important to find some strategies to alleviate the negative effects. This article aims to analyze the current situation in Auckland through Pestel, and use the data in Domestic overnight trips to Queensland 2021 and Domestic Average length of stay to find out the characteristics and consumption patterns of Queensland's current main source of tourists. Comparing the profit margins and policy risks under different schemes, propose a possible way to try Auckland tourism to survive smoothly under the epidemic, hoping to help other regions with developed tourism under the epidemic.