Research Article
The Influence of Tourist Sense of Escape in the Rural Complex on the Experience of Communitas: Based on SPSS25.0 and MPLUS8.0
@INPROCEEDINGS{10.4108/eai.9-12-2022.2327569, author={Yuhao Song and Junyi Wei and Pan Zhao and Qin Yang and Xinxin Chen and Gang Wang}, title={The Influence of Tourist Sense of Escape in the Rural Complex on the Experience of Communitas: Based on SPSS25.0 and MPLUS8.0}, proceedings={Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2023}, month={3}, keywords={rural complex; sense of escape; experience of communitas; self-disclosure; tourist-to-tourist interaction}, doi={10.4108/eai.9-12-2022.2327569} }- Yuhao Song
Junyi Wei
Pan Zhao
Qin Yang
Xinxin Chen
Gang Wang
Year: 2023
The Influence of Tourist Sense of Escape in the Rural Complex on the Experience of Communitas: Based on SPSS25.0 and MPLUS8.0
MSIEID
EAI
DOI: 10.4108/eai.9-12-2022.2327569
Abstract
In the era of the digital countryside, the "rural complex" is a new development model in the field of the rural tourism industry, which has important significance in the development of China's modern rural tourism industry. In this study, we analyze the anticipant and the outcome of tourist-to-tourist interaction in the rural complex. We constructed a model of the relationship between the sense of escape and self-disclosure (an important component of tourist-to-tourist interaction), the experience of communitas. SPSS25.0 was used to perform factor analysis to assess whether there was Common Method Variance (CMV) issue. Mplus8.0 was applied to carry out confirmatory factor analysis (CFA) to test the validity of the measurement model. Through structural equation model test (SEM) of 286 survey data, the results indicate that under the rural complex context, tourist sense of escape affects the experience of communitas directly, and tourist sense of escape affects the experience of communitas through tourist self-disclosure indirectly.