Research Article
Stereotypical Representations of Chinese Indonesian Ethnic in Short YouTube Videos 10 Ciri Chinese Indonesia, how to be Chinese Indonesian (Edisi Imlek)
@INPROCEEDINGS{10.4108/eai.9-10-2021.2319686, author={Rosana Hariyanti and Dyah Eko Hapsari}, title={Stereotypical Representations of Chinese Indonesian Ethnic in Short YouTube Videos 10 Ciri Chinese Indonesia, how to be Chinese Indonesian (Edisi Imlek)}, proceedings={Proceedings of the 1st International Conference on Language, Literature, Education and Culture, ICOLLEC 2021, 9-10 October 2021, Malang, Indonesia}, publisher={EAI}, proceedings_a={ICOLLEC}, year={2022}, month={7}, keywords={chinese indonesian ethnic millennials representation stereotype}, doi={10.4108/eai.9-10-2021.2319686} }- Rosana Hariyanti
Dyah Eko Hapsari
Year: 2022
Stereotypical Representations of Chinese Indonesian Ethnic in Short YouTube Videos 10 Ciri Chinese Indonesia, how to be Chinese Indonesian (Edisi Imlek)
ICOLLEC
EAI
DOI: 10.4108/eai.9-10-2021.2319686
Abstract
The purpose of this study is to examine the representation of stereotypes of Chinese Indonesians in the video, as well as whether they appear in everyday life, using information obtained from interviews with informants from the millennial generation of Chinese Indonesians. A sociological approach, specifically stereotype theories, is used in this study. A stereotypical view of a social group in society includes behavior patterns, physical characteristics, and characteristics. Negative stereotypes are more frequently interpreted as a perspective on differences that leads to the assumption that the group belongs to the "other" category. The appearance of a short YouTube video titled 10 Ciri Chinese Indonesia, How to be Chinese Indonesian (Edisi Imlek), and Tipikal Chinese Indonesian (Edisi Imlek) by Last Day Production (LDP) became an interesting phenomenon because it raised the issue of Indonesian Chinese ethnicity, which was presented humorously by millennial social groups who are of Chinese Indonesian ethnicity. The findings revealed that all respondents had encountered stereotyped views of their ethnicity held by other groups, including negative stereotypes to which they responded lightly and as a joke.
