Media Relations and Corporate Reputations in Corporate Social Responsibility (CSR) Activities of PT. Indonesia Power Semarang Up Generation

The use of media relations as part of an effort to communicate corporate social responsibilities (CSR) activities to the public for a high risked company is needed to ensure that the reputation that the company expects is well maintained. In the long term, CSR will provide a profitable business guarantee, not only increasing public trust, strengthening investment, but the implementation of CSR activities will certainly secure the company's business operations so that the company can run operations with the support needed. This article aims to look at corporate media relations activities and their impact on company reputation from the perspective of the surrounding community. The research was conducted using a mixed-method. The data were collected by surveying the community around the company and through in-depth interviews with public relations staff of PT. Indonesia Power Semarang Up Generation. The results showed that apart from media relations activities that were not sufficiently planned, the local community generally considered the company to have carried out CSR which had a positive impact on the interests of the surrounding community. In this situation, direct communication with the public is more effective in enhancing the company's reputation than the use of media relations.