Research Article
New Normal Policy: Factors of Revisit Intention on Green Tourism Karimunjawa
@INPROCEEDINGS{10.4108/eai.9-10-2020.2304792, author={Robetmi Jumpakita Pinem and Iskandar Ahmaddien and Dinalestari Purbawati and Reni Shinta Dewi and Sari Listyorini}, title={New Normal Policy: Factors of Revisit Intention on Green Tourism Karimunjawa}, proceedings={Proceedings of the 5th International Conference on Indonesian Social and Political Enquiries, ICISPE 2020, 9-10 October 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICISPE}, year={2021}, month={3}, keywords={new normal policy revisit intention green tourism}, doi={10.4108/eai.9-10-2020.2304792} }- Robetmi Jumpakita Pinem
Iskandar Ahmaddien
Dinalestari Purbawati
Reni Shinta Dewi
Sari Listyorini
Year: 2021
New Normal Policy: Factors of Revisit Intention on Green Tourism Karimunjawa
ICISPE
EAI
DOI: 10.4108/eai.9-10-2020.2304792
Abstract
This research aims to see how past experiences influence the intention to return to Karimunjawa when the New Normal Policy is enacted. Coronavirus (Covid-19) Pandemic has indeed had an impact on all sectors in Indonesia. One of the most affected is the tourism sector because of the prohibition on gathering and reducing physical contact with other people. Indonesia is undergoing a new normal and tourism has started to carry out activities. Green tourism is one of the tours offered in Karimunjawa Island which is visited by many domestic and foreign tourists. Tourists will be made gradually even though the Karimunjawa tourist spot is opened. The closure of tourist visits to Karimunjawa is indeed very impactful for people who depend on the tourism sector for their livelihoods. Such as travel agencies, homestays and those related directly and indirectly to Karimunjawa tourism activities. The amount of Tourist Experience, Destination Image and Perceived Value for the exogenous latent variable revisit intention is shown by the value of R square (R2), the value of R square is 0.86 indicating the contribution / influence of tourist experience, destination image and perceived value on revisit intention of 86.0%, the rest amounting to 14.0% influenced by other factors.
