Micro, Small, Medium Enterprises Business Empowerment to Creative-Halal Industry: Street Food in Bangkok

The study was conducted to see the development of new variables in strengthening MSMEs, especially Bangkok Street Food, strengthening an industry in a country driven by existing stakeholders, such as government, society, and business actors. The potential Bangkok Street Food is also supported by a large market that is not only consumed by the local community but also draws attention for foreign tourists. The dynamics of street food creates a competitive business competition so that MSMEs engaged in the culinary field are required to have creativity in managing its business. Creative culinary business must also be supported by the tastes of communities that are oriented to halal food. Creative-Halal industry becomes a collaboration of the creative industry sector with a sharia-based processing which is called halal industry. The study aims at Bangkok Street food that collaborates with the creative-halal industry in empowering a potential business sector in Thailand. The study also provides the halal industry that has a significant effect on strengthening MSMEs. The method used a qualitative method with primary data, as such question and answer session in the International Halal conference which was held in University of Darussalam Gontor. And secondary data, as though literature study, report, and official website. The study is aimed at Bangkok Street Food that can be a recommendation for developing states to improve the business in the culinary industry.