Proceedings of the 5th International Conference on Indonesian Social and Political Enquiries, ICISPE 2020, 9-10 October 2020, Semarang, Indonesia

Research Article

Entrepreneurial Orientation: Ability to Create Innovations during the Covid-19 Pandemic

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  • @INPROCEEDINGS{10.4108/eai.9-10-2020.2304789,
        author={Wahju  Hidajat and Handoyo Djoko Waloejo and Reni Shinta Dewi},
        title={Entrepreneurial Orientation: Ability to Create Innovations during the Covid-19 Pandemic},
        proceedings={Proceedings of the 5th International Conference on Indonesian Social and Political Enquiries, ICISPE 2020, 9-10 October 2020, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={ICISPE},
        year={2021},
        month={3},
        keywords={entrepreneurial orientation innovation smes pandemic covid-19},
        doi={10.4108/eai.9-10-2020.2304789}
    }
    
  • Wahju Hidajat
    Handoyo Djoko Waloejo
    Reni Shinta Dewi
    Year: 2021
    Entrepreneurial Orientation: Ability to Create Innovations during the Covid-19 Pandemic
    ICISPE
    EAI
    DOI: 10.4108/eai.9-10-2020.2304789
Wahju Hidajat1, Handoyo Djoko Waloejo1, Reni Shinta Dewi1,*
  • 1: Universitas Diponegoro
*Contact email: renishinta@yahoo.co.id

Abstract

The emergence of the Covid-19 pandemic has had a tremendous impact, especially for the business industry. One of the industries that was affected was the Batik SMEs. Even at the beginning of the outbreak, the operation of the Batik SMEs had stopped. Innovation is a strategy that plays an important role in dealing with these conditions. However, SMEs have difficulties due to limited resources. Entrepreneurial orientation is needed because it is an ability that encourages innovation. The research was conducted at the largest batik industry in Central Java-Laweyan. A sample of 198 respondents from 200 questionnaires distributed for that respond rate is 90%. Regression analysis is used using SPSS. The results show that the dimensions of innovativeness, risk taking, and competitive aggressiveness have a significant effect on innovation. Meanwhile, proactive and autonomy have no significant effect on innovation. This finding differs from previous studies, especially for the proactive and autonomy dimensions. This is considered reasonable given the unpredictable pandemic conditions and comes suddenly so that the Batik SME’s does not have the ability to respond quickly to the conditions that occur. Further research is necessary to include the flexibility strategy of SMEs because this strategy is considered the most suitable with current conditions.