Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia

Research Article

Tourist Behaviour Choosing Homestay In Bali

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  • @INPROCEEDINGS{10.4108/eai.9-10-2019.2291148,
        author={Dewa Ayu Made Lily Dianasari and Ni Made Tirtawati and I B Putra Negarayana and Hanugerah  K L and I Gede Gian Saputra and Dewa Ayu Nyoman Aridayanti},
        title={Tourist Behaviour Choosing Homestay In Bali},
        proceedings={Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={PCCS},
        year={2020},
        month={1},
        keywords={tourist behaviour; travel motivation; tourist experience},
        doi={10.4108/eai.9-10-2019.2291148}
    }
    
  • Dewa Ayu Made Lily Dianasari
    Ni Made Tirtawati
    I B Putra Negarayana
    Hanugerah K L
    I Gede Gian Saputra
    Dewa Ayu Nyoman Aridayanti
    Year: 2020
    Tourist Behaviour Choosing Homestay In Bali
    PCCS
    EAI
    DOI: 10.4108/eai.9-10-2019.2291148
Dewa Ayu Made Lily Dianasari1,*, Ni Made Tirtawati1, I B Putra Negarayana1, Hanugerah K L1, I Gede Gian Saputra1, Dewa Ayu Nyoman Aridayanti1
  • 1: Sekolah Tinggi Pariwisata Nusa Dua Bali, Jl. Dharmawangsa, Benoa, Kec. Kuta Sel., Kabupaten Badung, Bali, Indonesia
*Contact email: lily.dianasari2001@gmail.com

Abstract

Homestay is a special characteristic for tourists who want a cultural experience in a destination. Homestay contributions can directly touch the community at the lower level. Tourism in Bali leads to the development of a community-based homestay. In the development of homestay, tourists are faced with various homestay products. This research will be conducted in Badung, Gianyar, Buleleng and Karangasem Regencies. These four locations are chosen based on the existence of homestay that has been developed for a long time and in terms of quantity has been adequate for the needs of tourists. Questionnaires were distributed as many as 400 respondents in the four research sites.The behavior of foreign tourists in choosing a homestay in Bali is preferring a homestay for the reason of seeking a new adventure, the price is the main basis, search for homestay information also through the media social, and new experiences. When using the homestay, the first impression of tourists when in the homestay is good and the average length of stay 2-3 nights. After using the homestay, travelers will recommend the homestay that has been used through social media with Tripadvisor selected at most as a place to give a review of his experience after using the homestay, and more recommend it to friends and family, and the experience most remembered by tourists is local culture