Research Article
Public Relations in University: Managing Internal Communication
@INPROCEEDINGS{10.4108/eai.9-10-2019.2291111, author={Yugih Setyanto and Paula T. Anggarina and Panggih Sundoro}, title={Public Relations in University: Managing Internal Communication}, proceedings={Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia}, publisher={EAI}, proceedings_a={PCCS}, year={2020}, month={1}, keywords={communication internal communication public relations}, doi={10.4108/eai.9-10-2019.2291111} }- Yugih Setyanto
Paula T. Anggarina
Panggih Sundoro
Year: 2020
Public Relations in University: Managing Internal Communication
PCCS
EAI
DOI: 10.4108/eai.9-10-2019.2291111
Abstract
The existence of public relations in organizations is definitely required right now. It is particularly in the era where public needs information and organizations need their existence in society. It prevails for universities as well. Almost all universities also have public relations in the structure of their organization and the role has been truly required. The success of communication depends on strong internal public relation program, and the focus on building relationship as well as conveying message. Therefore, universities should build good internal communication. In fact universities have different internal audience with profit and non profit organizations in general. In the universities, the audience consists of either lecturers and employees or mostly students classified as adolescents. In this matter, university public relations has to have its own way to carry out its communication activities. The research results give understanding and important description on public relations in universities.
