Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia

Research Article

Empowering Cangkudu Village as Corporate Social Responsibilty of Bina Nusantara University

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  • @INPROCEEDINGS{10.4108/eai.9-10-2019.2291099,
    author={Ulani  Yunus and Bhernadetta Pravita Wahyuningtyas and Triadi  Sumbogo and Mario Nugroho W and Mariko  Rizkiansyah},
    title={Empowering Cangkudu Village as Corporate Social Responsibilty of Bina Nusantara University},
    proceedings={Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia},
    publisher={EAI},
    proceedings_a={PCCS},
    year={2020},
    month={1},
    keywords={binus empowering cangkudu village corporate social responsibility},
    doi={10.4108/eai.9-10-2019.2291099}
}
  • Ulani Yunus
    Bhernadetta Pravita Wahyuningtyas
    Triadi Sumbogo
    Mario Nugroho W
    Mariko Rizkiansyah
    Year: 2020
    Empowering Cangkudu Village as Corporate Social Responsibilty of Bina Nusantara University
    PCCS
    EAI
    DOI: 10.4108/eai.9-10-2019.2291099
Ulani Yunus1,*, Bhernadetta Pravita Wahyuningtyas2, Triadi Sumbogo2, Mario Nugroho W3, Mariko Rizkiansyah2
  • 1: Research Interest Group Cross-Culture Communication,Bina Nusantara University,Jakarta, Indonesia
  • 2: Marketing Communication Program, Communication Study Program, Faculty of Economics and Communication, Bina Nusantara University,Jakarta, Indonesia
  • 3: Language Center, Industrial Engineering Department and Faculty of Humanities, Bina Nusantara University, Jakarta Indonesia
*Contact email: uyunus@binus.edu

Abstract

Cangkudu Village is located in Balaraja District, Tangerang Regency, Banten Province, and has been a partner of Bina Nusantara (Binus) University since 2017. The previous study showed that Cangkudu Village has succeed in organizational transformation because the role of Cangkudu Village Head chosen in 2013. The purpose of this study is to explore the Cangkudu Village into a pilot project as village with digital economy as Corporate Social Responsibility of Binus by comparing digital economies that have been supported in India, Kenya and France. The research method is descriptive qualitative with data sources obtained through interviews, observation and literature study. The results of the study mentioned that the five pillars needed in Cangkudu Village were the Digital Government; Digital Business; Infrastructure; Entrepreneurship Based on Innovation and Digital Skills and Values. While in Cangkudu village itself there were still stunting babies and for Tangerang Regency there were still found village in corruption due to the still limited human resources in Tangerang. Therefore Cangkudu Village needs to be fostered in the public information space and provide the application of System Information of Financial at the the village office can improve the structure of economic growth and changes in social strata in Indonesia.

Keywords
binus empowering cangkudu village corporate social responsibility
Published
2020-01-13
Publisher
EAI
http://dx.doi.org/10.4108/eai.9-10-2019.2291099
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