Research Article
Corporate Communication Management Through The Corporate Social Responsibility Program In Developing Image And Reputation Of The Company
@INPROCEEDINGS{10.4108/eai.9-10-2019.2291073, author={Erna Fatmawati and Poppy Ruliana and Niken Febrina Ernungtyas and Irwansyah Irwansyah}, title={Corporate Communication Management Through The Corporate Social Responsibility Program In Developing Image And Reputation Of The Company}, proceedings={Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia}, publisher={EAI}, proceedings_a={PCCS}, year={2020}, month={1}, keywords={corporate communication management social responsibility company image}, doi={10.4108/eai.9-10-2019.2291073} }- Erna Fatmawati
Poppy Ruliana
Niken Febrina Ernungtyas
Irwansyah Irwansyah
Year: 2020
Corporate Communication Management Through The Corporate Social Responsibility Program In Developing Image And Reputation Of The Company
PCCS
EAI
DOI: 10.4108/eai.9-10-2019.2291073
Abstract
The purpose of this research is to obtain information and clarity of corporate communication management models through CSR programs in building a corporate image. The concept of this research is based on Dowling Model Reputation Management Communication. This study was designed using a mix method that is a research approach that combines or associates qualitative and quantitative forms (Creswell, 2009). This study also combines explanatory research with descriptive research and testing of hypotheses. This research method uses a survey method with a multi-analysis approach that is descriptive analysis to see respondents' perceptions of corporate communication management through CSR programs in enhancing company image. Data collection is done through participant observation, in-depth interviews, document searches, literature and web site pages to obtain information and data related to research. Data analysis technique used structural equation model (SEM) analysis to determine the effect of corporate communication management variables through CSR programs on the company's image and reputation. The results showed that there was an effect of corporate communication management simultaneously on the company's image and reputation.
