Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia

Research Article

Campaigning consultation websites for teenagers: Study on sobatmu.com

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  • @INPROCEEDINGS{10.4108/eai.9-10-2019.2291070,
        author={Ira  Mirawati and Kismiyati  El Karimah},
        title={  Campaigning consultation websites for teenagers: Study on sobatmu.com},
        proceedings={Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia},
        publisher={EAI},
        proceedings_a={PCCS},
        year={2020},
        month={1},
        keywords={campaign online consultation wwwsobatmucom adolescent problems},
        doi={10.4108/eai.9-10-2019.2291070}
    }
    
  • Ira Mirawati
    Kismiyati El Karimah
    Year: 2020
    Campaigning consultation websites for teenagers: Study on sobatmu.com
    PCCS
    EAI
    DOI: 10.4108/eai.9-10-2019.2291070
Ira Mirawati1,*, Kismiyati El Karimah1
  • 1: Faculty of Communication Science Universitas Padjadjaran, Indonesia
*Contact email: ira.mirawati@unpad.ac.id

Abstract

Previous research from Communication Management Department Faculty of Communication Science, Universitas Padjadjaran, entitled Development of Online Consultation Media as an Effort to Overcome Problems in West Java succeeded in developing www.sobatmu.com, a youth consultation website. At the end of 2014, the website was ready to be used. Research carried out by practicing various campaign tools, the next survey was conducted to visitors to gather information about the source of their information about this consulting service.The results of the research show the use of conventional media in practice that is not broad reach, requires printing costs so that campaign becomes more expensive, and the audience does not act directly to access the website. Nevertheless, audiences act immediately and have long-term effects, because they are motivated and motivated to use existing consulting services. On the other hand, the use of digital media for the means of socializing online consulting services is the cheapest thing to do, because the applications and social media available can be accessed free of charge. In addition, digital media has a broad reach and audiences act directly.To get massive effects, which are many and broad, but have deeper and longer effects, the suggested collaboration is the use of digital media and extension.