Branding Strategy Taman Herbal Bejo In Bandung City as One Way Tackling Environmental Problems In Urban Areas

This research was conducted on ” Taman Herbal Bejo” tourist attraction, which has begunp in 2014 and has appeared in several areas including Jakarta, Bandung, Yogyakarta, Semarang and Surabaya. The innovation of “Taman Herbal Bejo” is expected to be able to deliver many positive impacts including in making the environment to be more neat, beautiful and also useful. One of this research objectives is about how the branding strategy is carried out by “Taman Herbal bejo” through the mass media in attracting tourists, as well as how the strategy is done by the mass media. strategy branding identity is done to make the community in the bandung district as well as the people who are in dishes visit the new tourist identity brand that is implementated and well evaluated. Hope in the future the culture of planting medicinal plants is carried out by all citizens of the city where every citizen is advised to use his yard to plant herbs, vegetables, and others so that it can support economically, ecologically, socio-culturally and so on. Thus there will be no more idle land and vacant land, other than to make a good use and impact for both the environment as well as the surrounding residents.