Research Article
Construction of Social Media Messages and Follower Reactions
@INPROCEEDINGS{10.4108/eai.8-9-2020.2301333, author={A. Anditha Sari and Ratna Susanti}, title={Construction of Social Media Messages and Follower Reactions}, proceedings={Proceedings of the First International Conference on Communication, Language, Literature, and Culture, ICCoLLiC 2020, 8-9 September 2020, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICCOLLIC}, year={2020}, month={10}, keywords={message social media follower}, doi={10.4108/eai.8-9-2020.2301333} }- A. Anditha Sari
Ratna Susanti
Year: 2020
Construction of Social Media Messages and Follower Reactions
ICCOLLIC
EAI
DOI: 10.4108/eai.8-9-2020.2301333
Abstract
Grebeg Sudiro celebration is a celebration of the renewal and acculturation of Chinese culture and Javanese culture which is held in "gede" market Area, Surakarta City. As a tradition, this celebration is held every year and is a cultural tour that is awaited by the people of Solo and surrounding cities. The aim of this research is to explore the construction message and follower's reaction during of Grebeg Sudiro celebrations on Instagram especially from the @visitsurakarta and @kotasolo_fp as business accounts. In this qualitative descriptive study the method (1) observation in 2 Instagram accounts, (2) recording messages and communication dialogs between the admin and his followers, and (3) message construction. Implications of the results of the study, messages compiled by the Instagram account admin apply persuasive communication to achieve one or three attitudes at once from followers. The initial effect is cognitive, conative and affective outcomes from followers.