Research Article
Strategies for Using Social Media in Reducing Dissemination of Hoax Information by the Public Relations of the South Sulawesi Regional Police
@INPROCEEDINGS{10.4108/eai.8-9-2020.2301331, author={Amalia Megawati Arkam}, title={Strategies for Using Social Media in Reducing Dissemination of Hoax Information by the Public Relations of the South Sulawesi Regional Police}, proceedings={Proceedings of the First International Conference on Communication, Language, Literature, and Culture, ICCoLLiC 2020, 8-9 September 2020, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICCOLLIC}, year={2020}, month={10}, keywords={social media uses social media hoax}, doi={10.4108/eai.8-9-2020.2301331} }- Amalia Megawati Arkam
Year: 2020
Strategies for Using Social Media in Reducing Dissemination of Hoax Information by the Public Relations of the South Sulawesi Regional Police
ICCOLLIC
EAI
DOI: 10.4108/eai.8-9-2020.2301331
Abstract
The spread of hoaxes on social media is increasingly prevalent, some of which have had social impacts which have caused social unrest. The police force as the state apparatus has the main task and is responsible for the realization of public security and stability. This study aims to find out how the police implement the strategy of using social media in reducing the spread of hoaxes. Through a qualitative descriptive method by conducting in-depth interviews with South Sulawesi Regional Police public relations. The results showed that the police applied three strategies, namely conducting cyber patrols, then clarifying immediately if any information was identified as containing hoaxes, and making efforts to spread the danger message of hoaxes through pictures and memes accompanied by the word persuasive danger hoaxes. This strategy is in line with the four pillars of social media strategy; communication, collaboration, education and entertainment.