Research Article
Constructing Iranianness: A Discourse Analysis of the Diasporic Reality Show Befarmaeed Sham
@INPROCEEDINGS{10.4108/eai.8-9-2020.2301330, author={Alireza Azeri Matin}, title={Constructing Iranianness: A Discourse Analysis of the Diasporic Reality Show Befarmaeed Sham}, proceedings={Proceedings of the First International Conference on Communication, Language, Literature, and Culture, ICCoLLiC 2020, 8-9 September 2020, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICCOLLIC}, year={2020}, month={10}, keywords={iranianness satellite tv reality show discourse analysis counterhegemonic representation}, doi={10.4108/eai.8-9-2020.2301330} }- Alireza Azeri Matin
Year: 2020
Constructing Iranianness: A Discourse Analysis of the Diasporic Reality Show Befarmaeed Sham
ICCOLLIC
EAI
DOI: 10.4108/eai.8-9-2020.2301330
Abstract
In the past decade the popularity of the diasporic reality show Befarmaeed Sham has presented audiences in Iran, particularly the youth with an alternative definition of Iranianness. Filmed in Canada, Europe, and Australia, this television program portrays regular Iranians living abroad and dealing with the Western culture. Since Befarmaeed Sham is transmitted via non-terrestrial broadcasting system, the representation of Iranianness in this reality show is held to be in contrast with the one promoted by the state. Using a critical discourse analysis this study reveals some of the key discourses and their dominant meanings employed by Befarmaeed Sham to construct Iranianness. The study’s findings suggest that through an exemplary popular cultural form Befarmaeed Sham constructs Iranianness, ultimately providing audiences with an alternative view on their Iranian selves.
