Research Article
ESG Innovation Practice of Real Estate Enterprises under the Background of Uncertain Economic Policy
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344815, author={Yi Feng and Yiqiang Li}, title={ESG Innovation Practice of Real Estate Enterprises under the Background of Uncertain Economic Policy}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={esg; innovation; esg rating; economic policy uncertainty; sino-ocean group}, doi={10.4108/eai.8-12-2023.2344815} }- Yi Feng
Yiqiang Li
Year: 2024
ESG Innovation Practice of Real Estate Enterprises under the Background of Uncertain Economic Policy
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344815
Abstract
The deep reform of China's economic system has greatly increased the uncertainty of economic policy, and at the same time caused fundamental changes in the underlying logic of the real estate industry.In 2021, the Central Economic Work Conference proposed for the first time a new development model for real estate industry, and ESG is becoming a new "track" for real estate enterprises to compete. ESG leading real estate companies carry out unique innovative practices, and ESG practices are rooted in corporate culture and integrated into strategic operations, while making efforts to focus on key issues and strengthen organizational guarantee, to achieve “corner overtaking”, and become the global ESG leader in the industry. In this paper, Sino-Ocean Group Holdings Ltd. ,a company in the real estate development and diversified activities industry in China, is selected as the research object, and the case analysis method is adopted to conduct the research, in order to provide experience reference for the ESG innovation practice of real estate development and diversified enterprises, and promote the high-quality development of China's real estate development and diversified activities industry.
