Research Article
Research on Purchasing Intention of Remanufactured Products: the Effect of Consumer Perception and Environmental Consciousness
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344812, author={Yuanfang Shi and Tingting Tang and Xiaomin Zhao}, title={Research on Purchasing Intention of Remanufactured Products: the Effect of Consumer Perception and Environmental Consciousness}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={remanufacturing; product knowledge; consumer perception; environmental consciousness; purchase intention}, doi={10.4108/eai.8-12-2023.2344812} }- Yuanfang Shi
Tingting Tang
Xiaomin Zhao
Year: 2024
Research on Purchasing Intention of Remanufactured Products: the Effect of Consumer Perception and Environmental Consciousness
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344812
Abstract
Remanufacturing is vital for circular economy, but low consumer recognition and misconceptions hinder its growth. This study examines the impact of product knowledge, consumer perception, and environmental consciousness on Chinese consumers’ intention to purchase remanufactured products. With 540 valid questionnaires, findings reveal: product knowledge positively influences purchase intention; consumer perception mediates this relationship, where perceived value increases intention; consumer consciousness moderates the relationship between perceived risk and intention negatively. Thus, improving product knowledge, perception, and consciousness can foster consumer acceptance of remanufactured products.
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