Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China

Research Article

Research on Purchasing Intention of Remanufactured Products: the Effect of Consumer Perception and Environmental Consciousness

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  • @INPROCEEDINGS{10.4108/eai.8-12-2023.2344812,
        author={Yuanfang  Shi and Tingting  Tang and Xiaomin  Zhao},
        title={Research on Purchasing Intention of Remanufactured Products: the Effect of Consumer Perception and Environmental Consciousness},
        proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China},
        publisher={EAI},
        proceedings_a={MSIEID},
        year={2024},
        month={4},
        keywords={remanufacturing; product knowledge; consumer perception; environmental consciousness; purchase intention},
        doi={10.4108/eai.8-12-2023.2344812}
    }
    
  • Yuanfang Shi
    Tingting Tang
    Xiaomin Zhao
    Year: 2024
    Research on Purchasing Intention of Remanufactured Products: the Effect of Consumer Perception and Environmental Consciousness
    MSIEID
    EAI
    DOI: 10.4108/eai.8-12-2023.2344812
Yuanfang Shi1, Tingting Tang1, Xiaomin Zhao1,*
  • 1: Shanghai University
*Contact email: zhaoxiaomin@shu.edu.cn

Abstract

Remanufacturing is vital for circular economy, but low consumer recognition and misconceptions hinder its growth. This study examines the impact of product knowledge, consumer perception, and environmental consciousness on Chinese consumers’ intention to purchase remanufactured products. With 540 valid questionnaires, findings reveal: product knowledge positively influences purchase intention; consumer perception mediates this relationship, where perceived value increases intention; consumer consciousness moderates the relationship between perceived risk and intention negatively. Thus, improving product knowledge, perception, and consciousness can foster consumer acceptance of remanufactured products.