Research Article
The Development Status and Strategy of Cross-Border E-Commerce Based on SWOT
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344810, author={Huiwen Ran and Mingrui Li and Shihan Liu and Ping Zhu}, title={The Development Status and Strategy of Cross-Border E-Commerce Based on SWOT}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={cross-border; e-commerce;analysis by swot; international trade; problem analysis}, doi={10.4108/eai.8-12-2023.2344810} }- Huiwen Ran
Mingrui Li
Shihan Liu
Ping Zhu
Year: 2024
The Development Status and Strategy of Cross-Border E-Commerce Based on SWOT
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344810
Abstract
Constructing the domestic and international double cycle coordinated development and promoting the upgrading of Chinese residents' consumption is an important foundation for realizing the high-quality development of China's economic transformation and upgrading under the new development pattern, and it also provides new opportunities for the development of domestic cross-border e-commerce; Fierce industry competition, huge transaction risks and economic and cultural differences at home and abroad also bring challenges to China's cross-border e-commerce platforms. This paper studies China's cross-border e-commerce platforms based on SWOT model. Benefiting from the good domestic market foundation, the increasingly perfect support of platforms and the development of Internet technology, China's cross- border e-commerce has achieved "reverse growth" during the epidemic; At the same time, problems such as complex and backward service system, lack of professional talents and weak self-owned brand awareness emerge in endlessly. Therefore, this paper puts forward countermeasures from three aspects: government, enterprises and third-party platforms.
