The Development Status and Strategy of Cross-Border E-Commerce Based on SWOT

Constructing the domestic and international double cycle coordinated development and promoting the upgrading of Chinese residents' consumption is an important foundation for realizing the high-quality development of China's economic transformation and upgrading under the new development pattern, and it also provides new opportunities for the development of domestic cross-border e-commerce; Fierce industry competition, huge transaction risks and economic and cultural differences at home and abroad also bring challenges to China's cross-border e-commerce platforms. This paper studies China's cross-border e-commerce platforms based on SWOT model. Benefiting from the good domestic market foundation, the increasingly perfect support of platforms and the development of Internet technology, China's cross- border e-commerce has achieved "reverse growth" during the epidemic; At the same time, problems such as complex and backward service system, lack of professional talents and weak self-owned brand awareness emerge in endlessly. Therefore, this paper puts forward countermeasures from three aspects: government, enterprises and third-party platforms.