Research Article
Pricing Strategy for Products with Pre-sales and Buy-back
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344806, author={Qing Xia and Xiaowen Sun}, title={Pricing Strategy for Products with Pre-sales and Buy-back }, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={pre-sales strategic consumers buy-back combined strategy}, doi={10.4108/eai.8-12-2023.2344806} }- Qing Xia
Xiaowen Sun
Year: 2024
Pricing Strategy for Products with Pre-sales and Buy-back
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344806
Abstract
The integration of a combined strategy combining pre-sale and buy-back offers significant benefits to retailers, including mitigating market demand uncertainty, enhancing retailer profits, and reducing the risk associated with consumer valuation uncertainty. This study investigates the application of a combined strategy of pre-sale and buy-back employed by retailers to maximize profits. It comprehensively examines and compares the profits generated through the adoption of a single strategy of pre-sale versus the combined strategy. Furthermore, this research presents a methodology for retailers to determine the optimal pre-sale price and buy-back price, thereby maximizing expected profits.
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