Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China

Research Article

Pricing Strategy for Products with Pre-sales and Buy-back

Download50 downloads
  • @INPROCEEDINGS{10.4108/eai.8-12-2023.2344806,
        author={Qing  Xia and Xiaowen  Sun},
        title={Pricing Strategy for Products with Pre-sales and Buy-back },
        proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China},
        publisher={EAI},
        proceedings_a={MSIEID},
        year={2024},
        month={4},
        keywords={pre-sales strategic consumers buy-back combined strategy},
        doi={10.4108/eai.8-12-2023.2344806}
    }
    
  • Qing Xia
    Xiaowen Sun
    Year: 2024
    Pricing Strategy for Products with Pre-sales and Buy-back
    MSIEID
    EAI
    DOI: 10.4108/eai.8-12-2023.2344806
Qing Xia1, Xiaowen Sun1,*
  • 1: Guangdong University of Education
*Contact email: sunxiaowen0213@163.com

Abstract

The integration of a combined strategy combining pre-sale and buy-back offers significant benefits to retailers, including mitigating market demand uncertainty, enhancing retailer profits, and reducing the risk associated with consumer valuation uncertainty. This study investigates the application of a combined strategy of pre-sale and buy-back employed by retailers to maximize profits. It comprehensively examines and compares the profits generated through the adoption of a single strategy of pre-sale versus the combined strategy. Furthermore, this research presents a methodology for retailers to determine the optimal pre-sale price and buy-back price, thereby maximizing expected profits.