Pricing Strategy for Products with Pre-sales and Buy-back

Qing Xia; Xiaowen Sun

Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China

Research Article

Pricing Strategy for Products with Pre-sales and Buy-back

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.8-12-2023.2344806,
    author={Qing  Xia and Xiaowen  Sun},
    title={Pricing Strategy for Products with Pre-sales and Buy-back },
    proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China},
    publisher={EAI},
    proceedings_a={MSIEID},
    year={2024},
    month={4},
    keywords={pre-sales strategic consumers buy-back combined strategy},
    doi={10.4108/eai.8-12-2023.2344806}
}

Qing Xia
Xiaowen Sun
Year: 2024
Pricing Strategy for Products with Pre-sales and Buy-back
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344806

Qing Xia¹, Xiaowen Sun¹^,*

1: Guangdong University of Education

*Contact email: sunxiaowen0213@163.com

Abstract

The integration of a combined strategy combining pre-sale and buy-back offers significant benefits to retailers, including mitigating market demand uncertainty, enhancing retailer profits, and reducing the risk associated with consumer valuation uncertainty. This study investigates the application of a combined strategy of pre-sale and buy-back employed by retailers to maximize profits. It comprehensively examines and compares the profits generated through the adoption of a single strategy of pre-sale versus the combined strategy. Furthermore, this research presents a methodology for retailers to determine the optimal pre-sale price and buy-back price, thereby maximizing expected profits.

Keywords: pre-sales strategic consumers buy-back combined strategy

Published: 2024-04-18
Publisher: EAI

: http://dx.doi.org/10.4108/eai.8-12-2023.2344806