Research Article
Research on the Impact of Fast Fashion Clothing Store Experience on Consumer Purchase Intention Based on Regression Analysis
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344781, author={Chingchien Yang and Fangjun Song and Huipin Chang and Shuhua Lin}, title={Research on the Impact of Fast Fashion Clothing Store Experience on Consumer Purchase Intention Based on Regression Analysis}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={experience marketing; fast fashion; visual merchandising; perceived value; purchase intention}, doi={10.4108/eai.8-12-2023.2344781} }- Chingchien Yang
Fangjun Song
Huipin Chang
Shuhua Lin
Year: 2024
Research on the Impact of Fast Fashion Clothing Store Experience on Consumer Purchase Intention Based on Regression Analysis
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344781
Abstract
This study is a confirmatory research to verify the impact of store experience on the purchase intention of fast fashion clothing consumers. It finds t that the experience of customers does indeed affect their purchase intention, and the two main influencing dimensions are the commodity itself and the store environment. Perceived value, personnel service, and visual merchandising also have a positive impact on purchase intention of fast fashion clothing consumers.
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