A Study on the Difference of College Students' Perception of Social Recognition of Entrepreneurship in Guangdong-Hong Kong-Macao Greater Bay Area

Whether the society recognizes the entrepreneurship of college students in the Guangdong-Hong Kong-Macao Greater Bay Area can affect their willingness to carry out entrepreneurial activities. By dividing the social recognition of entrepreneurship into three dimensions: society, school and family, this paper explores the social recognition of entrepreneurship perceived by university students in Guangdong-Hong Kong-Macao Greater Bay Area. First, SPSS and AMOS were used to test the reliability and validity of the collected questionnaires, then Chi-square test was used to analyze the differences of sample individuals, and the difference analysis method was used to analyze the data. Then Logistic regression was used to analyze the influencing factors of the perception of social recognition of entrepreneurship. The results show that there are differences in the perception of social recognition of entrepreneurship among college students in Guangdong-Hong Kong-Macao Greater Bay Area. The perception of social recognition of entrepreneurship among rural college students is lower than that of urban college students. Training level and family members' experience are also the reasons for the difference, but they involve different dimensions.