Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China

Research Article

Based on the SWOT-PEST Model, the Practical Approach for the Establishment of a Modern Maritime Academy

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  • @INPROCEEDINGS{10.4108/eai.8-12-2023.2344711,
        author={Guoyu  Shao and Hongyu  Fu and Lei  Zhao and Yang  Ding},
        title={Based on the SWOT-PEST Model, the Practical Approach for the Establishment of a Modern Maritime Academy},
        proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China},
        publisher={EAI},
        proceedings_a={MSIEID},
        year={2024},
        month={4},
        keywords={modern shipping college; swot-pest; teaching practice},
        doi={10.4108/eai.8-12-2023.2344711}
    }
    
  • Guoyu Shao
    Hongyu Fu
    Lei Zhao
    Yang Ding
    Year: 2024
    Based on the SWOT-PEST Model, the Practical Approach for the Establishment of a Modern Maritime Academy
    MSIEID
    EAI
    DOI: 10.4108/eai.8-12-2023.2344711
Guoyu Shao1,*, Hongyu Fu1, Lei Zhao1, Yang Ding1
  • 1: Bohai University
*Contact email: 2385460260@qq.com

Abstract

This article analyzes the practice of constructing a modern maritime academy at Bohai University based on the SWOT-PEST model and the development of modern industrial colleges. Firstly, it introduces the background and development of industrial colleges. Secondly, based on the SWOT-PEST model, it elaborates on the advantages and disadvantages of applying this model to maritime majors. Using the grey forecasting model, it predicts the enrollment and employment rate of the maritime academy at Bohai University, and demonstrates the feasibility and necessity of implementing an industrial college in the existing technological foundation and environment of the maritime academy. Finally, it discusses the key points and issues in implementing the reform of the maritime academy at Bohai University, and summarizes the experience of constructing an industrial college in maritime industry.