Research Article
Based on the SWOT-PEST Model, the Practical Approach for the Establishment of a Modern Maritime Academy
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344711, author={Guoyu Shao and Hongyu Fu and Lei Zhao and Yang Ding}, title={Based on the SWOT-PEST Model, the Practical Approach for the Establishment of a Modern Maritime Academy}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={modern shipping college; swot-pest; teaching practice}, doi={10.4108/eai.8-12-2023.2344711} }- Guoyu Shao
Hongyu Fu
Lei Zhao
Yang Ding
Year: 2024
Based on the SWOT-PEST Model, the Practical Approach for the Establishment of a Modern Maritime Academy
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344711
Abstract
This article analyzes the practice of constructing a modern maritime academy at Bohai University based on the SWOT-PEST model and the development of modern industrial colleges. Firstly, it introduces the background and development of industrial colleges. Secondly, based on the SWOT-PEST model, it elaborates on the advantages and disadvantages of applying this model to maritime majors. Using the grey forecasting model, it predicts the enrollment and employment rate of the maritime academy at Bohai University, and demonstrates the feasibility and necessity of implementing an industrial college in the existing technological foundation and environment of the maritime academy. Finally, it discusses the key points and issues in implementing the reform of the maritime academy at Bohai University, and summarizes the experience of constructing an industrial college in maritime industry.