Research Article
Study on the Impact of Dual-Channel Green Supply Chain Pricing Strategies Considering Government Subsidies under Information Asymmetry
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344707, author={Hongbin Yuan and Jian Zhu}, title={Study on the Impact of Dual-Channel Green Supply Chain Pricing Strategies Considering Government Subsidies under Information Asymmetry}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={dual-channel green supply chain;signaling game;information asymmetry government subsidy}, doi={10.4108/eai.8-12-2023.2344707} }- Hongbin Yuan
Jian Zhu
Year: 2024
Study on the Impact of Dual-Channel Green Supply Chain Pricing Strategies Considering Government Subsidies under Information Asymmetry
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344707
Abstract
This paper constructs a dual-channel green supply chain consisting of direct sales channels opened by manufacturers and retailers as the research object, and uses the method of signaling game to discuss the impact of different government subsidy strategies on the pricing strategies of dual-channel green supply chain under different market demands and information states. Finally, on the basis of the same amount of subsidies, the impact of different forms of government subsidies on the pricing strategy of dual-channel green supply chain is further discussed through example experiments. The research in this paper provides a new vision for the dual-channel green supply chain pricing strategy considering government subsidies under information asymmetry.