The Moderation Role of Trust in the Privacy Paradox of Online Shopping Platforms

Yukai Hao; Liangxi Wang

Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China

Research Article

The Moderation Role of Trust in the Privacy Paradox of Online Shopping Platforms

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@INPROCEEDINGS{10.4108/eai.8-12-2023.2344484,
    author={Yukai  Hao and Liangxi  Wang},
    title={The Moderation Role of Trust in the Privacy Paradox of Online Shopping Platforms},
    proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China},
    publisher={EAI},
    proceedings_a={MSIEID},
    year={2024},
    month={4},
    keywords={privacy paradox; trust; privacy calculus},
    doi={10.4108/eai.8-12-2023.2344484}
}

Yukai Hao
Liangxi Wang
Year: 2024
The Moderation Role of Trust in the Privacy Paradox of Online Shopping Platforms
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344484

Yukai Hao¹^,*, Liangxi Wang¹

1: Wuhan University of Technology

*Contact email: haoyukai@163.com

Abstract

Starting from the discovery of the phenomenon of privacy paradox and several explanations of privacy paradox, this paper explores the privacy paradox in the context of online shopping through the questionnaire method. The results show that the privacy paradox also exists in the online shopping context and that trust plays a moderating role in the privacy paradox. In addition, this paper discusses the impact of information security technology and related policies and regulations on trust, and thus provides some suggestions for online shopping platform enterprises.

Keywords: privacy paradox; trust; privacy calculus

Published: 2024-04-18
Publisher: EAI

: http://dx.doi.org/10.4108/eai.8-12-2023.2344484