Research Article
Research on Performance Management in the Digital Management System of Commercial Assets of Tobacco Enterprises
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344478, author={Zhongping Zhou and Hui Jin and Rongjing Zhou and Lixia Li}, title={Research on Performance Management in the Digital Management System of Commercial Assets of Tobacco Enterprises}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={digital management; asset performance management; tobacco industry; apply policies}, doi={10.4108/eai.8-12-2023.2344478} }- Zhongping Zhou
Hui Jin
Rongjing Zhou
Lixia Li
Year: 2024
Research on Performance Management in the Digital Management System of Commercial Assets of Tobacco Enterprises
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344478
Abstract
This paper takes asset performance management in the digital management system of tobacco commercial assets as the research object, and analyzes the theoretical impact and application strategies of digital management on the asset performance management of tobacco enterprises from the concept, characteristics and core role of digital management. This paper argues that digital management can improve the asset performance of tobacco companies by improving the efficiency of asset management, promoting data-driven decision-making, and reducing risk management. This paper suggests that tobacco companies should pay more attention and resources to digital management, select appropriate technologies, train employees, and evaluate the effectiveness to optimize the level of asset performance management.