Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China

Research Article

Research on Performance Management in the Digital Management System of Commercial Assets of Tobacco Enterprises

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  • @INPROCEEDINGS{10.4108/eai.8-12-2023.2344478,
        author={Zhongping  Zhou and Hui  Jin and Rongjing  Zhou and Lixia  Li},
        title={Research on Performance Management in the Digital Management System of Commercial Assets of Tobacco Enterprises},
        proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China},
        publisher={EAI},
        proceedings_a={MSIEID},
        year={2024},
        month={4},
        keywords={digital management; asset performance management; tobacco industry; apply policies},
        doi={10.4108/eai.8-12-2023.2344478}
    }
    
  • Zhongping Zhou
    Hui Jin
    Rongjing Zhou
    Lixia Li
    Year: 2024
    Research on Performance Management in the Digital Management System of Commercial Assets of Tobacco Enterprises
    MSIEID
    EAI
    DOI: 10.4108/eai.8-12-2023.2344478
Zhongping Zhou1, Hui Jin1, Rongjing Zhou1, Lixia Li2,*
  • 1: Guizhou Tobacco Company
  • 2: Guiyang Healthcare Vocational University
*Contact email: 18798006671@163.com

Abstract

This paper takes asset performance management in the digital management system of tobacco commercial assets as the research object, and analyzes the theoretical impact and application strategies of digital management on the asset performance management of tobacco enterprises from the concept, characteristics and core role of digital management. This paper argues that digital management can improve the asset performance of tobacco companies by improving the efficiency of asset management, promoting data-driven decision-making, and reducing risk management. This paper suggests that tobacco companies should pay more attention and resources to digital management, select appropriate technologies, train employees, and evaluate the effectiveness to optimize the level of asset performance management.