Research Article
Simulation Research on the Innovation Mechanism of New Retail Business Models Driven by Big Data
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344468, author={Xinyu Li and Shengyuan Wang}, title={Simulation Research on the Innovation Mechanism of New Retail Business Models Driven by Big Data}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={business model innovation; new retail; big data}, doi={10.4108/eai.8-12-2023.2344468} }- Xinyu Li
Shengyuan Wang
Year: 2024
Simulation Research on the Innovation Mechanism of New Retail Business Models Driven by Big Data
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344468
Abstract
The new retail business model, which focuses on human beings, goods as the essence, and market as the foundation, promotes innovation in the new retail business model. From the perspective of big data-driven innovation in new retail business models, big data capabilities can be divided into three categories: big data acquisition capabilities to improve customer profiles, big data resource integration capabilities to integrate the reasonable allocation of upstream and downstream resources in the supply chain of new retail enterprises, and big data application capabilities to carry out personalized customization and marketing to improve customer satisfaction. Based on a basic case study, a system dynamics model was constructed to model and analyze the impact mechanism and path of big data capability on enterprise revenue and customer size under the driving force of new retail enterprise innovation driven by big data capability.