Research Article
Evaluation of Intelligent Innovation Effect of Fashion and Cultural Products from the Perspective of Consumer Perception
@INPROCEEDINGS{10.4108/eai.8-12-2023.2344381, author={Chenggang Li and Chen Liang and Lu Ge}, title={Evaluation of Intelligent Innovation Effect of Fashion and Cultural Products from the Perspective of Consumer Perception}, proceedings={Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8--10, 2023, Guangzhou, China}, publisher={EAI}, proceedings_a={MSIEID}, year={2024}, month={4}, keywords={intelligent cultural products consumer perception intelligent innovation effect}, doi={10.4108/eai.8-12-2023.2344381} }- Chenggang Li
Chen Liang
Lu Ge
Year: 2024
Evaluation of Intelligent Innovation Effect of Fashion and Cultural Products from the Perspective of Consumer Perception
MSIEID
EAI
DOI: 10.4108/eai.8-12-2023.2344381
Abstract
In the era of intelligence, intelligent innovation of fashion and culture industry can be integrated with the innovation of other industries across the border, and intelligent innovation of fashion and cultural products is a long-term trend. This paper studies the innovation effect of fashion and cultural product intelligence from the perspective of consumers, identifies the dimensions of perceived value, and evaluates its innovation effect from the dimensions of economic and social benefits, and ultimately draws conclusions from the empirical results and provides suggestions for the conclusions.
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