The Effect of Time Pressure on Deviant Innovation Behavior: The Mediating Role of Innovation Self-efficacy and Job Crafting

In 2023, the first year after the end of the epidemic, China's economic growth was strong. However, as the external environment is still characterized by strong uncertainty, enterprises still need to overcome the tremendous internal and external pressure and build their core competitive advantages through continuous innovation to achieve long-term development. For enterprises, the root of innovation originates from the innovation vitality of employees in the enterprise, therefore, this study needs to explore how to stimulate the innovation behavior of employees from the perspective of time pressure. At the same time, this study chooses challenge and hindrance stressors as the entry point and introduces innovation self-efficacy, job crafting, and deviant innovation behavior to explore the mediating role between time pressure and deviant innovation behavior of employees. Based on the above empirical findings, this study suggests that enterprises should firstly improve their internal leadership, and actively create challenging time pressure; secondly, enterprises should also pay close attention to the psychological dynamics of employees, enhance their positive cognition, and provide sufficient resources and platforms to provide a basis for their deviant innovation behavior; finally, enterprises should improve the protection and supervision mechanism of employees' deviant innovation behavior, to stimulate employees' willingness to innovate.