Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia

Research Article

The Importance of Characteristic Partnership as A Sustainable Competitive Advantage: A Perspective Review

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  • @INPROCEEDINGS{10.4108/eai.8-12-2018.2284042,
        author={Annisa  Mardatillah and Sam’un Jaja Raharja and Bambang  Hermanto and Tety  Herawaty and Asep  Miftahuddin},
        title={The Importance of Characteristic Partnership as A Sustainable Competitive Advantage: A Perspective Review },
        proceedings={Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={WESTECH},
        year={2019},
        month={6},
        keywords={partnership sustainable competitive advantage alliance management},
        doi={10.4108/eai.8-12-2018.2284042}
    }
    
  • Annisa Mardatillah
    Sam’un Jaja Raharja
    Bambang Hermanto
    Tety Herawaty
    Asep Miftahuddin
    Year: 2019
    The Importance of Characteristic Partnership as A Sustainable Competitive Advantage: A Perspective Review
    WESTECH
    EAI
    DOI: 10.4108/eai.8-12-2018.2284042
Annisa Mardatillah1,*, Sam’un Jaja Raharja1, Bambang Hermanto1, Tety Herawaty1, Asep Miftahuddin1
  • 1: Business Administration, Universitas Padjadjaran, Indonesia
*Contact email: annisa17050@mail.unpad.ac.id

Abstract

The purpose of this study is to analyze the characteristics of partnerships to achieve sustainable competitive advantage based on management alliance capabilities. The attribute of partnership, behavioral communication, and technique of solution conflict were found as a mutually effective of the characteristic of partnership to gained success. However, it is not enough without management alliance capabilities. Previous studies have shown several failures in making partnerships. The development of a management alliance approach to the company was needed as a priority in the alliance strategy because although many companies knew about the importance of this, only a small number were aware of how to take this seriously. This study presents to overview of the associated with a characteristic partnership as a source sustainable competitive advantage based on management alliance to gained success.