Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia

Research Article

City Branding with Tourism: A systematic mapping study

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  • @INPROCEEDINGS{10.4108/eai.8-12-2018.2284039,
        author={Asep  Miftahuddin and Bambang  Hermanto and Sam'un Jaja Raharja and Arianis  Chan and Dian  fordian},
        title={City Branding with Tourism: A systematic mapping study},
        proceedings={Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={WESTECH},
        year={2019},
        month={6},
        keywords={city branding tourism systematic mapping study},
        doi={10.4108/eai.8-12-2018.2284039}
    }
    
  • Asep Miftahuddin
    Bambang Hermanto
    Sam'un Jaja Raharja
    Arianis Chan
    Dian fordian
    Year: 2019
    City Branding with Tourism: A systematic mapping study
    WESTECH
    EAI
    DOI: 10.4108/eai.8-12-2018.2284039
Asep Miftahuddin1,*, Bambang Hermanto1, Sam'un Jaja Raharja1, Arianis Chan1, Dian fordian1
  • 1: Faculty of Social and Political Science, Department of Business Administration, Universitas Padjadjaran
*Contact email: asep17012@mail.unpad.ac.id

Abstract

City branding a popular research theme from the database of the international journal such as Scopus so that it used as the main reference for researchers. The aim of the city branding research is to find empty gaps such as research methods, analytical techniques, and research sites. The method used is Systematic Mapping Studies (SMS ). The results showed that (1) research methods that are rarely used mix method (2) paper type that is rarely experienced paper research (3) Asia is rarely studied.