Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia

Research Article

Youtube Channel “Kokbisa” As Platform for Science and Environmental Communication

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  • @INPROCEEDINGS{10.4108/eai.8-12-2018.2283930,
        author={Detta  Rahmawan and Jimi N Mahameruaji and Renata  Anisa},
        title={Youtube Channel “Kokbisa” As Platform for Science and Environmental Communication},
        proceedings={Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={WESTECH},
        year={2019},
        month={6},
        keywords={youtube channel educational},
        doi={10.4108/eai.8-12-2018.2283930}
    }
    
  • Detta Rahmawan
    Jimi N Mahameruaji
    Renata Anisa
    Year: 2019
    Youtube Channel “Kokbisa” As Platform for Science and Environmental Communication
    WESTECH
    EAI
    DOI: 10.4108/eai.8-12-2018.2283930
Detta Rahmawan1,*, Jimi N Mahameruaji1, Renata Anisa1
  • 1: Padjadjaran University, Bandung, Indonesia
*Contact email: detta@unpad.ac.id

Abstract

It has been suggested that on the Internet, and especially on social media like YouTube, negative contents are more popular than positive contents. YoutTube, for many young people in Indonesia, is used primarily for sources of entertainment instead of educational information. Drawn from our study on Indonesian YouTube business with a focus on one particular YouTube Channel “KokBisa” (youtube.com/kokbisa) and their community, we explore the opportunities and challenges for YouTube to be used as an educational platform for science and environmental communication. This article argues that there is a common agreement that positive content on YouTube (one of which talks about science and environmental issues) needs to be multiplied since there are very limited Indonesian YouTubers who focused on educational content. However, there are also challenges related to the development of such educational channel and community, particularly in terms of lack of exposure and also the sustainability factors, e.g. resources and channel monetization. YouTube-related research in Indonesia is currently emerging yet only a few focused on its potential as platforms for educational purpose, therefore it is hoped that this research can expand the discourse on YouTube in Indonesia