Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia

Research Article

The Ideologies of Production and Consumerism in Belis Tradition

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  • @INPROCEEDINGS{10.4108/eai.8-12-2018.2283925,
        author={Siti  Rodliyah and Andrik  Purwasito and Bani  Sudardi and Wakit  Abdullah},
        title={The Ideologies of Production and Consumerism in Belis Tradition},
        proceedings={Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={WESTECH},
        year={2019},
        month={6},
        keywords={belis marriage customs flores people},
        doi={10.4108/eai.8-12-2018.2283925}
    }
    
  • Siti Rodliyah
    Andrik Purwasito
    Bani Sudardi
    Wakit Abdullah
    Year: 2019
    The Ideologies of Production and Consumerism in Belis Tradition
    WESTECH
    EAI
    DOI: 10.4108/eai.8-12-2018.2283925
Siti Rodliyah1,*, Andrik Purwasito1, Bani Sudardi1, Wakit Abdullah1
  • 1: Universitas Sebelas Maret, Surakarta, Indonesia
*Contact email: rodliyahs@rocketmail.com

Abstract

The tradition of giving belis in the marriage customs of Flores people is a condition that is spiritual, cultural, and ideological. The belis tradition has been carried out by the Flores people for hundreds of years. In other words, the tradition of belis has penetrated into a part of the social body, cultural body, and political body in society. Culture studies see the tradition of belis showing the Fantasma of the two ideologies at once, namely: the ideologies of production and consumerism. Belis items such as tusks, gold, woven fabric, livestock, agricultural products or foodstuffs are not only seen as basic necessities. Moreover, the main objects in belis such as tusks, gong, and jewellery are symbolic objects consumed by the public to show their existence in the world. That is, belis items are markers of identity. The capitalist suggestion that surrounds the belis tradition "I am what I produce" and "I am what I consume".