Research Article
Effective Communication for Improving Local Tourism in West Java
@INPROCEEDINGS{10.4108/eai.8-12-2018.2283844, author={B Tresnawaty and Dyah Rahmi Astuti}, title={Effective Communication for Improving Local Tourism in West Java}, proceedings={Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia}, publisher={EAI}, proceedings_a={WESTECH}, year={2019}, month={6}, keywords={communication competence local wisdom hospitality communication}, doi={10.4108/eai.8-12-2018.2283844} }- B Tresnawaty
Dyah Rahmi Astuti
Year: 2019
Effective Communication for Improving Local Tourism in West Java
WESTECH
EAI
DOI: 10.4108/eai.8-12-2018.2283844
Abstract
The competition between industries or companies engaged in the service sector has been increased, which is the front line of a company, it is needed to build the ability to communicate are qualified to improve the quality of service, based on the effective communication theory. West Java is one of the provinces in Indonesia which has a wide range of cultural values of local wisdom sublime. The value of local wisdom can be used as a foundation to build a unique form of interpersonal communication that is typical of West Java, especially in terms of interpersonal communication. This study used an interpretive paradigm (subjective) through constructivist methods Phenomenology. Symbolic interaction theory and phenomenology of Alfred Schutz will be used to explore the phenomenon in this study. The purpose of this study aims to explore and analyse the values of local wisdom in improving communication competences, and develop a service concept that is characterized by typical West Java. Based on the research, found a Hospitality Communication concept is lifted from the values of local wisdom of West Java. This concept can be used as a model in business competition, especially to enhance the tourism industry in West Java.