Proceedings of the First International Conference on Religion and Education 2019, INCRE, October 8 – 10, 2019, Bintaro, Indonesia

Research Article

Islamic Musical (Nasyid) Production on YouTube: The Relationship between Da’wah Value and Life Skill Education

Download30 downloads
  • @INPROCEEDINGS{10.4108/eai.8-10-2019.2294498,
        author={Ahmad Habibi Syahid and Anita  Anita and Sholahuddin  Al Ayubi and Hatta  Raharja and Azkia Muharom Albantani},
        title={Islamic Musical (Nasyid) Production on YouTube: The Relationship between Da’wah Value and Life Skill Education},
        proceedings={Proceedings of the First International Conference on Religion and Education 2019, INCRE, October 8 -- 10, 2019, Bintaro, Indonesia},
        publisher={EAI},
        proceedings_a={INCRE},
        year={2020},
        month={5},
        keywords={islamic musical music production relationship da’wah life skill education},
        doi={10.4108/eai.8-10-2019.2294498}
    }
    
  • Ahmad Habibi Syahid
    Anita Anita
    Sholahuddin Al Ayubi
    Hatta Raharja
    Azkia Muharom Albantani
    Year: 2020
    Islamic Musical (Nasyid) Production on YouTube: The Relationship between Da’wah Value and Life Skill Education
    INCRE
    EAI
    DOI: 10.4108/eai.8-10-2019.2294498
Ahmad Habibi Syahid1,*, Anita Anita1, Sholahuddin Al Ayubi1, Hatta Raharja1, Azkia Muharom Albantani2
  • 1: Universitas Islam Negeri Sultan Maulana Hasanuddin Banten, Jl. Jenderal Sudirman No. 30, Serang
  • 2: Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jl. Ir. H. Djuanda No. 95, Ciputat
*Contact email: ahmad.habibi@uinbanten.ac.id

Abstract

Da'wah is synonymous with the nuances of mosques and majlis. Da'wah is synonymous with lecturing or giving speeches or recitals at majlis. The reality is that da’wah like this, it cannot be felt by audiences, especially among teenagers. Along with the increasingly dynamic social transformation. Da'wah must be able to answer more realistic problems of the Ummah such as technological developments, media, humanism, welfare, justice, equal rights, and tolerance. In this context, Da'wah through the art of music found its momentum. Music that is loved by many people, especially teenagers, and it can attract attention and be an alternative in conveying the mission of Da'wah. Music as a medium for Da'wah is still considered as seasonal music which only appears at certain times. Nasyid music that is used as a medium for Da'wah is only considered as a complete spice in the world rhetoric of Da'wah. Nasyid music should be of more value than propaganda activities. While this research is a case study on the production of YouTube content in the form of Nasyid music and video clips by Nasyid practitioners in Serang. Delivering the right thing is the main goal of every Da’wah activity. No exception for Da’i with music media. Music becomes a fresh morning air of the Da'wah world which can attract the audience as a method/media.