Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

Research Article

Developing Strategies Based on Swot Analysis for SMEs

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  • @INPROCEEDINGS{10.4108/eai.8-10-2018.2289250,
        author={Arlina Nurbaity Lubis and Marhayanie  Marhayanie and Beby Kendida Hasibuan},
        title={Developing Strategies Based on Swot Analysis for SMEs},
        proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMAB},
        year={2019},
        month={11},
        keywords={strategic planning internal-external analysis ulos uis karo gorga},
        doi={10.4108/eai.8-10-2018.2289250}
    }
    
  • Arlina Nurbaity Lubis
    Marhayanie Marhayanie
    Beby Kendida Hasibuan
    Year: 2019
    Developing Strategies Based on Swot Analysis for SMEs
    ICEMAB
    EAI
    DOI: 10.4108/eai.8-10-2018.2289250
Arlina Nurbaity Lubis1,*, Marhayanie Marhayanie1, Beby Kendida Hasibuan1
  • 1: Faculty of Economic and Business, Universitas Sumatera Utara, Medan, Indonesia
*Contact email: arlina@usu.ac.id

Abstract

Indonesia has so many of cultural heritage. In North Sumatera, there were many of traditional heritage in form of woven. The term of Batik had been widely known to society but Batik was not the only traditional woven from Indonesia. North Sumatera has Ulos, Uis Karo, and Gorga as the local’s traditional woven. However, many of the craftsmen were shut down the business as the competition increases. This study evaluate the SWOT analysis to help traditional woven industry in Medan. It was used to formulate a strategic planning to improve business’s competitiveness. Focus group discussion were conducted in Samosir and Medan. The result indicated that less cratsmen and business owner adopted SWOT Analysis while running their business. Most of them had no knowledge how to do strategic planning to improve competitiveness. Thus, it is important to help these industries to adopt with the change to perserve traditional heritage