Research Article
Investigation of The Influence of Sharia Principles Implementation on Business Development and Customer Loyalty
@INPROCEEDINGS{10.4108/eai.8-10-2018.2288746, author={Mahyarni Mahyarni and Astuti Meflinda and Khairil Anwar and Hasrudy Tanjung}, title={Investigation of The Influence of Sharia Principles Implementation on Business Development and Customer Loyalty}, proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICEMAB}, year={2019}, month={10}, keywords={sharia principles business development loyalty customer}, doi={10.4108/eai.8-10-2018.2288746} }- Mahyarni Mahyarni
Astuti Meflinda
Khairil Anwar
Hasrudy Tanjung
Year: 2019
Investigation of The Influence of Sharia Principles Implementation on Business Development and Customer Loyalty
ICEMAB
EAI
DOI: 10.4108/eai.8-10-2018.2288746
Abstract
This study aims to examine and analyse the influence of the Implementation of Sharia Principles on Business Development, Application of Sharia Principles on Customer Loyalty, and Sharia Business Development on Customer Loyalty. This research was conducted in Pekanbaru City which is the capital of Riau Province. Riau Province is the closest province to Malaysia and Singapore which is incorporated in Growth Triangle. The number of samples in this study consists of 60 SMEs in which the business is focused on food business with Purposive sample technique. Data analysis was conducted by using Partial Least Square. The results showed that the implementation of Sharia Principles has an effect on encouraging the increase of Business Development, and the Implementation of Sharia Principles do not influence the increase of Customer Loyalty, and the Sharia Business Development influenced the increase of Customer Loyalty.
