Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

Research Article

SME Business Development Strategy Model in Tuban Regency, Indonesia: SWOT & EFE-IFE Analysis

Download530 downloads
  • @INPROCEEDINGS{10.4108/eai.8-10-2018.2288738,
        author={Iha Haryani Hatta and Hindrajid  Harsono},
        title={SME Business Development Strategy Model in Tuban Regency, Indonesia: SWOT \& EFE-IFE Analysis },
        proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMAB},
        year={2019},
        month={10},
        keywords={business development strategy swot ife-efe analysis},
        doi={10.4108/eai.8-10-2018.2288738}
    }
    
  • Iha Haryani Hatta
    Hindrajid Harsono
    Year: 2019
    SME Business Development Strategy Model in Tuban Regency, Indonesia: SWOT & EFE-IFE Analysis
    ICEMAB
    EAI
    DOI: 10.4108/eai.8-10-2018.2288738
Iha Haryani Hatta1,*, Hindrajid Harsono1
  • 1: Faculty of Economics and Business, Pancasila University, Lenteng Agung Street, Depok, Indonesia
*Contact email: Iha.suryanihatta@yahoo.com

Abstract

SMEs of marine fish processing in Tuban Regency, Indonesia need to be developed considering the skills to manage business (employees, production, finance, external, and marketing strategies) and the achievement level of marketing performance are not yet optimal. In addition, most of these SME entrepreneurs are young and have low education. Therefore, the study on the SME business development strategy model in Tuban Regency, Indonesia is needed using the SWOT and EFE-IFE analysis, which aims to identify the models and recommendations of the SME business development strategy. The study interviewed 40 SMEs entrepreneurs engaged in marine fish processing as random respondents. The results of the study explain that this business development strategy model is S-T. This means that these business entrepreneurs will optimize the strengths they have in order todeal with the existing obstacles. Therefore, the strategic recommendations for these SMEs include developing competitiveness and improving good relations with customers.