Research Article
E-Commerce Readiness to Support SMEs in Tourism Area: Case of North Sumatera
@INPROCEEDINGS{10.4108/eai.8-10-2018.2288732, author={Arlina Nurbaity Lubis and Prihatin Lumbanraja and Beby Kendida Hasibuan}, title={E-Commerce Readiness to Support SMEs in Tourism Area: Case of North Sumatera}, proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICEMAB}, year={2019}, month={10}, keywords={e-commerec technology adaptation management tourism north sumatera}, doi={10.4108/eai.8-10-2018.2288732} }- Arlina Nurbaity Lubis
Prihatin Lumbanraja
Beby Kendida Hasibuan
Year: 2019
E-Commerce Readiness to Support SMEs in Tourism Area: Case of North Sumatera
ICEMAB
EAI
DOI: 10.4108/eai.8-10-2018.2288732
Abstract
A successful tourism required the support from SMEs that affiliated with the tourism area. Today’s revolution industry 4.0 forced much more digitized and internetization of SMEs in near future. The existence of advanced technologies lead to application of e-commerce. The future of SMEs’ growth will be driven with e-commerce. This paper aimed to evaluate the e-commerce adoption readiness from SMEs in Tourism Area. E-commerce will improve overall business which may also promote tourism in the future. A number of 200 SMEs were participated in this study. The SMEs’ were collected from four main area of toursm, the lake, mountain, coastal and city tour. A spiderweb were used to ease presentation of our study. The result indicate that Medan has the most advanced SMEs to adopt e-commerce. The greatest hurdle to other areas were their infrastructures and their adaptation toward technologies.
