Research Article
Efforts Of Songket Craftsmen To Maintain The Sustainability Of The Business
@INPROCEEDINGS{10.4108/eai.8-10-2018.2288729, author={Isfenti Sadalia and Amrin Fauzi and Fadli Fadli and Isdiana Syafitri}, title={Efforts Of Songket Craftsmen To Maintain The Sustainability Of The Business }, proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICEMAB}, year={2019}, month={10}, keywords={sustainability of efforts craftsmen songket cloth}, doi={10.4108/eai.8-10-2018.2288729} }- Isfenti Sadalia
Amrin Fauzi
Fadli Fadli
Isdiana Syafitri
Year: 2019
Efforts Of Songket Craftsmen To Maintain The Sustainability Of The Business
ICEMAB
EAI
DOI: 10.4108/eai.8-10-2018.2288729
Abstract
This study aims to determine the various efforts made by the craftsmen of cloth woven songket to maintain the sustainability of its business so that it is still undergoing work as craftsmen of Batubara songket. This research uses descriptive qualitative approach. The population of the research was the target population, they are 20 craftsmen which is fully worked as craftsmen and drape earnings only on the results of the sale Batubara fabric songket. The entire population was made a research sample. Data analysis was performed with the techniques of study literature, observation, in-depth interviews and also questionnaire. Many of the efforts made by the craftsmen, they are (1) capital problem by submitting a loan to a bank just constrained reserved terms, (2) join the training or coaching from Government but still very limited amount and its implementation, (3) do marketing directly is considered more effective purchasing power draw compared to join the gallery or send to main distributor because it is considered more quickly receive cash (4) innovating colors and motifs follow current fashion trends (5) reduce the number of workers considered to be able to reduce production costs (6) sell fabric at prices cheaper but still give priority to quality (6) commitment to maintaining cultural heritage of Batu bara woven songket for the sake of continuity of the culture of the Malay of Batubara community in the future.