Research Article
Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City
@INPROCEEDINGS{10.4108/eai.8-10-2018.2288694, author={Raihanah Daulay and Riko Saputra}, title={Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City }, proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICEMAB}, year={2019}, month={10}, keywords={customer relationship management marketing strategies competitive advantage}, doi={10.4108/eai.8-10-2018.2288694} }- Raihanah Daulay
Riko Saputra
Year: 2019
Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City
ICEMAB
EAI
DOI: 10.4108/eai.8-10-2018.2288694
Abstract
Competitive advantage required by any company that wants to be able to reach a much larger target market. Competitive advantage will show the market against all forms of goodness that want to be given to the market of what it produces. The high level of competition that exists, requires every company to be able to do a variety of strategies in reaching the target market. This research aims to know and analyze the effect of Customer Relationship Management and marketing strategies Against competitive advantage. This research uses the associative research and quantitative approach. This research used the now with 100 respondents. Technique of data analysis using multiple regression correlation coefficient. Customer Relationship Management (X 1), marketing strategies (X 2) and competitive advantage (Y).
