Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

Research Article

Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City

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  • @INPROCEEDINGS{10.4108/eai.8-10-2018.2288694,
        author={Raihanah  Daulay and Riko  Saputra},
        title={Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City },
        proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMAB},
        year={2019},
        month={10},
        keywords={customer relationship management marketing strategies competitive advantage},
        doi={10.4108/eai.8-10-2018.2288694}
    }
    
  • Raihanah Daulay
    Riko Saputra
    Year: 2019
    Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City
    ICEMAB
    EAI
    DOI: 10.4108/eai.8-10-2018.2288694
Raihanah Daulay1,*, Riko Saputra1
  • 1: University of Muhammadiyah Sumatera Utara, Jalan Kapten Muchtar Basri No. 3 Medan, Indonesia
*Contact email: raihanahdaulay@umsu.ac.id

Abstract

Competitive advantage required by any company that wants to be able to reach a much larger target market. Competitive advantage will show the market against all forms of goodness that want to be given to the market of what it produces. The high level of competition that exists, requires every company to be able to do a variety of strategies in reaching the target market. This research aims to know and analyze the effect of Customer Relationship Management and marketing strategies Against competitive advantage. This research uses the associative research and quantitative approach. This research used the now with 100 respondents. Technique of data analysis using multiple regression correlation coefficient. Customer Relationship Management (X 1), marketing strategies (X 2) and competitive advantage (Y).