Research Article
Continuance Usage Intention of Gojek Application in Surabaya
@INPROCEEDINGS{10.4108/eai.8-10-2018.2288664, author={Mariza Kanti Wiryawan and Dudi Anandya and Christina Rahardja}, title={Continuance Usage Intention of Gojek Application in Surabaya}, proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia}, publisher={EAI}, proceedings_a={ICEMAB}, year={2019}, month={10}, keywords={perceived usefulness attitude satisfaction gojek apps continuance intention}, doi={10.4108/eai.8-10-2018.2288664} }- Mariza Kanti Wiryawan
Dudi Anandya
Christina Rahardja
Year: 2019
Continuance Usage Intention of Gojek Application in Surabaya
ICEMAB
EAI
DOI: 10.4108/eai.8-10-2018.2288664
Abstract
This study aims to examine the variables influence on continuance usage intention. GOJEK application as an object to be observed. A quantitative and causal research with purposive sampling method was used in this study and the research approach is personal survey in Surabaya. Total respondents were 306 who have used GOJEK Application for at least three times for the past three months. We used structural equation modeling (SEM) analysis within IBM SPSS 21.0 and IBM SPSS AMOS 21 for Windows. This research results showed that users’ perceived usefulness is the key determinant of GOJEK Application continuance usage intention. The results contribute to more understanding the drivers of GOJEK apps that enhance the continuance intention of GOJEK apps usage in Indonesia.
