Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

Research Article

Continuance Usage Intention of Gojek Application in Surabaya

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  • @INPROCEEDINGS{10.4108/eai.8-10-2018.2288664,
        author={Mariza Kanti Wiryawan and Dudi  Anandya and Christina  Rahardja},
        title={Continuance Usage Intention of Gojek Application in Surabaya},
        proceedings={Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMAB},
        year={2019},
        month={10},
        keywords={perceived usefulness attitude satisfaction gojek apps continuance intention},
        doi={10.4108/eai.8-10-2018.2288664}
    }
    
  • Mariza Kanti Wiryawan
    Dudi Anandya
    Christina Rahardja
    Year: 2019
    Continuance Usage Intention of Gojek Application in Surabaya
    ICEMAB
    EAI
    DOI: 10.4108/eai.8-10-2018.2288664
Mariza Kanti Wiryawan1,*, Dudi Anandya2, Christina Rahardja2
  • 1: Faculty of Business and Economics Alumnae, University of Surabaya, Indonesia
  • 2: Faculty of Business and Economics University of Surabaya, Indonesia
*Contact email: crhonantha@gmail.com

Abstract

This study aims to examine the variables influence on continuance usage intention. GOJEK application as an object to be observed. A quantitative and causal research with purposive sampling method was used in this study and the research approach is personal survey in Surabaya. Total respondents were 306 who have used GOJEK Application for at least three times for the past three months. We used structural equation modeling (SEM) analysis within IBM SPSS 21.0 and IBM SPSS AMOS 21 for Windows. This research results showed that users’ perceived usefulness is the key determinant of GOJEK Application continuance usage intention. The results contribute to more understanding the drivers of GOJEK apps that enhance the continuance intention of GOJEK apps usage in Indonesia.