Research Article
Impact of social media on Innovation Performance for Multilevel Marketing Entrepreneur During Pandemic Covid-19, in Kecamatan Tamalanrea Makassar
@INPROCEEDINGS{10.4108/eai.7-9-2021.2318250, author={Mira Bandhaso and Jerliyen Pramita Londong and Djusniati Rasinan and Jane Lintang}, title={Impact of social media on Innovation Performance for Multilevel Marketing Entrepreneur During Pandemic Covid-19, in Kecamatan Tamalanrea Makassar}, proceedings={Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia}, publisher={EAI}, proceedings_a={WICSTH}, year={2022}, month={6}, keywords={mlm entrepreneur; social media; pandemic covid-19}, doi={10.4108/eai.7-9-2021.2318250} }- Mira Bandhaso
Jerliyen Pramita Londong
Djusniati Rasinan
Jane Lintang
Year: 2022
Impact of social media on Innovation Performance for Multilevel Marketing Entrepreneur During Pandemic Covid-19, in Kecamatan Tamalanrea Makassar
WICSTH
EAI
DOI: 10.4108/eai.7-9-2021.2318250
Abstract
The purpose of this study is to explore performance on Multilevel Marketing Entrepreneurs. Pandemic Covid-19 has changed Multilevel Marketing Entrepreneur performance. Social media become one of the marketing tools for MLM’s to promote their business. This research involves fifth teen participants as objects. The Participants have been using social media for at least five years. The result indicates a significant relationship on social media and innovation performance for MLM’s Entrepreneur.
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