Research Article
Phenomenology Study: Effects of The Covid-19 Pandemic on Income of Young Entrepreneurs MSMES in Denpasar City
@INPROCEEDINGS{10.4108/eai.7-9-2021.2317760, author={Anak Agung Istri Pradnyarani Dewi and Anak Agung Ngurah Mayun Narindra}, title={Phenomenology Study: Effects of The Covid-19 Pandemic on Income of Young Entrepreneurs MSMES in Denpasar City}, proceedings={Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia}, publisher={EAI}, proceedings_a={WICSTH}, year={2022}, month={6}, keywords={business continuity; income; phenomenology; covid-19}, doi={10.4108/eai.7-9-2021.2317760} }- Anak Agung Istri Pradnyarani Dewi
Anak Agung Ngurah Mayun Narindra
Year: 2022
Phenomenology Study: Effects of The Covid-19 Pandemic on Income of Young Entrepreneurs MSMES in Denpasar City
WICSTH
EAI
DOI: 10.4108/eai.7-9-2021.2317760
Abstract
The Covid-19 pandemic has caused drastic changes in various sectors, one of which is the economic sector. MSMEs (Micro, Small and Medium Enterprises) as the largest contributor to GDP cannot be separated from being affected by the pandemic. PP Policy No. 21 regarding large-scale social restrictions has caused many companies to lay off their jobs (PHK) and caused a decline in people's consumption and purchasing power. This policy also limits the operational activities of MSMEs by reducing consumers who are accustomed to shopping directly, causing MSMEs to close their businesses due to lack of visitors and no income. This study uses a transcendental phenomenological analysis which aims to explore how the influence of before the Covid-19 Pandemic on current conditions on the income of MSME Young Entrepreneurs in Denpasar City and to explore how MSME Young Entrepreneurs overcome this influence. The results of this research are entrepreneurs who are new to digital marketing must be smart to see the development of the target market, provide attractive prices and of course be able to compete in the online market, have innovations to be creative to be different, and most importantly an entrepreneur must have a strong commitment, but MSME entrepreneurs also need support from the government in the midst of this pandemic.